Your next customer just asked ChatGPT who to call. It wasn’t you.

Whether AI assistants name your business when someone asks them for your trade in your town. People now ask ChatGPT, Gemini and Google's AI Overview "who's the best plumber near me" and get one or two names back, not ten links. AI visibility is being one of those names. The discipline is sometimes called generative engine optimisation (GEO) or answer engine optimisation (AEO); we just call it getting named.

SEO earns you a position in a list of links. AI visibility decides whether you exist in an answer. The overlap is real, because AI engines read much of what search engines read, but the levers are different: AI cites the sources it trusts and names businesses it can understand. Our own measurements show what it reads varies by trade, which is why we measure your market first instead of applying a generic checklist.

We put money on it. We measure how often AI names you before we start, and four weeks later we ask the same questions on the same engines and measure again. If that number has not gone up, you can claim your £99 back. Our method is published step by step on this page and our research is public, so you can see exactly what we do and exactly how we count it. The full promise is written out above, under The guarantee, and the refund terms are on our refunds page.

The audit lands first, within days. The work, pages and consistency fixes, happens over the first weeks. The re-measurement is at week four: same questions, same method, so the before and after is like for like. AI engines take time to re-read sources, which is why we do not re-measure sooner.

About twenty minutes. Your business details, what makes you different, and ideally access to your Google Business Profile so we can fix what it says at the source. If you'd rather we start without access, we can, and we'll tell you what that limits.

We re-run the exact questions from your day-0 audit and send both reports side by side: what AI said before, what it says now. Whatever the result is, you see it. That report is the evidence the guarantee stands on.

It is £99 a month for everyone, starting in week six. It covers the continuing work: monitoring visibility, finding new opportunities, improving pages and keeping them visible over time. The same price applies whether we optimise your current website or rebuild it where appropriate. You see your week-four results first. It is 12 payments in total, including the £99 at sign-up, with a 12-month minimum term. Nothing is charged automatically after the 12th payment.

Then the week-four report shows that, plainly. Email us within 14 days of your results and we'll refund your £99. A valid claim also ends your monthly payments: if the first one has not been taken yet, it never is, and if it has already been taken, we refund it as well. Our refunds page spells it out in full.

Our own measurements: 941 UK local businesses audited across 17 trades and 223 towns, and 61,848 individual AI citations logged, using the questions real customers ask. The full findings, including what surprised us, are on our research page at /research. We publish it because the argument for measuring first is the data itself.

£99 to start, then £99/month from six weeks after sign-up. 12 payments in total, with a 12-month minimum term. Nothing is charged automatically after the 12th payment. The price is the same whether we work with your existing website or rebuild it where appropriate. The £99 covers the measurement and initial work; if the number has not gone up at four weeks you can claim it back. Where we build and host your website, we build, host and manage it during the term, and the website build transfers to you once all 12 payments are complete.

It's where we can host your site instead of ordinary hosting. Rather than sitting on one rented server, your site runs across many computers at once, so there are no traditional servers or databases to hack and nothing to update. To you and your customers it's an ordinary website on your own domain; it just lives somewhere different. It's an option, not the default; keep your current site and nothing changes.